James Dudley Management

James Dudley Management

Mail Order and Internet Pharmacy in Europe - Reaping the Benefits of an Omnichannel Presence

THE NEW 2017 EDITION

This essential 17 country study has identified new and important trends in a rapidly growing channel

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Mail Order and Internet Pharmacy in Europe the 2017 Edition - Reaping the Benefits of an Omnichannel Presence. 

“This essential multi-country study, researched and written by Matt Stewart and Consultant Editor James Dudley, explores game changing digital developments in retail pharmacy across Europe’s main markets and exposes many of the strategic and economic issues that retailers and healthcare suppliers need to address”

An important new Study of Mail Order and Internet Pharmacy in 17 European Countries plus Comparisons and key Learnings from the USA.

This fourth and much expanded 2017 edition of Mail Order and Internet Pharmacy in Europe introduces new and emerging issues that present both challenges and opportunities to healthcare retailers, suppliers and their advisors operating in the complex European healthcare environment.

Mail Order and Internet Pharmacy in Europe the 2017 edition – Reaping the Benefits of an Omnichannel Presence only tracks the development of an emerging channel it shows how the digital environment is reshaping pharmacy. Mail order and Internet Pharmacy in Europe highlights the growth of cross border clusters of ‘pure play’ online pharmacies. The study also explains how leading European retailers are responding to the challenge from Internet pharmacies. It shows how pharmacy groups are sharing ideas and importing technologies. It provides insights into the way the leading pharmacy players are integrating the concept of a seamless shopping experience into their retail strategies through PCs, Tablets, Notebooks and Mobile Apps to create powerful omni-channel brands.

The report also provides information on pharmacy shoppers - their attitudes, needs and motivations in a multi-channel world.

Mail Order and Internet Pharmacy in Europe – Reaping the Benefits of an Omnichannel Presence is a major study covering 17 European States plus chapters describing the progress of online pharmacy in the USA and China – markets studied include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Slovak Republic, Spain, Sweden, Switzerland and the United Kingdom.

This new expanded edition of Mail Order and Internet Pharmacy in Europe - Reaping the Benefits of an Omnichannel Presence: -

  • Defines the main commercial drivers of Mail Order and Internet Pharmacies in Europe and shows the regulatory hurdles they have had to overcome on a State by State basis
  • Shows how regulatory factors and the competitive strategies of traditional pharmacy groupings are shaping the mail order and Internet pharmacy landscape
  • Explores why mail order and Internet pharmacies are evolving in different forms to provide consumer and patient access to medical advice, health information, medicines and associated products
  • Identifies the success factors that have enabled mail order and Internet pharmacies to thrive in some European States whilst making little progress in others
  • Provides information on pharmacy shoppers in key markets and shows their reasons, motivations and propensity to shop Internet driven channels
  • Outlines the benefits and risks to healthcare consumers looking for self-medication, discreet medical consultation and prescriptions for medication to treat embarrassing conditions and chronic ailments as well as providing access to lifestyle drugs
  • Tracks the evolution of mail order and Internet pharmacy in the USA where nearly a quarter of pharmacy turnover is through online channels and compares the factors influencing the American model to those in Europe's main markets
  • Describes the way major US drugstore chains are setting the agenda in responding to the challenges of mail order pharmacies by integrating the concept of a seamless shopping experience into their retail strategies through PCs, tablets, notebooks and mobile apps to create powerful omnichannel brands.
  • A further chapter on China notes that the world’s biggest retailer, the Alibaba Group, recently entered the online pharmacy space with the purchase of a pharmacy chain with an official online retailing licence; while wholesaler and distributor Shanghai Pharma is establishing an omnichannel pharmacy presence in the world’s fastest-growing online market through a deal with Alibaba rival, Jingdong Mall.
  • Explains why the major European pharmaceutical distributors and pharmacy chains are investing in distance marketing channels
  • Explores the partnerships between druggist chains and online pharmacies to deliver healthcare through non-pharmacy channels in Austria and Germany
  • Draws conclusions and describes scenarios for the future and shows how healthcare manufacturers can exploit the strengths of mail order and Internet pharmacies to reach specific consumer segments and patient groups

This essential 17 country study has identified new and important trends in a rapidly growing channel as well as many of the ethical and economic issues that pharmaceutical manufacturers and other healthcare suppliers need to address

Executive Summary

Mail Order and Internet Pharmacy in Europe – Reaping the Benefits of an Omnichannel Presence is a major study covering 17 European States plus chapters describing the progress of online pharmacy in the USA and China – markets studied include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Slovak Republic, Spain, Sweden, Switzerland and the United Kingdom.

This new expanded edition of Mail Order and Internet Pharmacy in Europe - Reaping the Benefits of an Omnichannel Presence: -

  • Defines the main commercial drivers of Mail Order and Internet Pharmacies in Europe and shows the regulatory hurdles they have had to overcome on a State by State basis
  • Shows how regulatory factors and the competitive strategies of traditional pharmacy groupings are shaping the mail order and Internet pharmacy landscape
  • Explores why mail order and Internet pharmacies are evolving in different forms to provide consumer and patient access to medical advice, health information, medicines and associated products
  • Identifies the success factors that have enabled mail order and Internet pharmacies to thrive in some European States whilst making little progress in others
  • Provides information on pharmacy shoppers in key markets and shows their reasons, motivations and propensity to shop Internet driven channels
  • Outlines the benefits and risks to healthcare consumers looking for self-medication, discreet medical consultation and prescriptions for medication to treat embarrassing conditions and chronic ailments as well as providing access to lifestyle drugs
  • Tracks the evolution of mail order and Internet pharmacy in the USA where nearly a quarter of pharmacy turnover is through online channels and compares the factors influencing the American model to those in Europe's main markets
  • Describes the way major US drugstore chains are setting the agenda in responding to the challenges of mail order pharmacies by integrating the concept of a seamless shopping experience into their retail strategies through PCs, tablets, notebooks and mobile apps to create powerful omnichannel brands.
  • A further chapter on China notes that the world’s biggest retailer, the Alibaba Group, recently entered the online pharmacy space with the purchase of a pharmacy chain with an official online retailing licence; while wholesaler and distributor Shanghai Pharma is establishing an omnichannel pharmacy presence in the world’s fastest-growing online market through a deal with Alibaba rival, Jingdong Mall.
  • Explains why the major European pharmaceutical distributors and pharmacy chains are investing in distance marketing channels
  • Explores the partnerships between druggist chains and online pharmacies to deliver healthcare through non-pharmacy channels in Austria and Germany
  • Draws conclusions and describes scenarios for the future and shows how healthcare manufacturers can exploit the strengths of mail order and Internet pharmacies to reach specific consumer segments and patient groups

 

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