Europe’s Longest Running OTC Market Report Celebrates 25th Anniversary 10th January 2016
When marketing strategist James Dudley penned the first edition of his strategic analysis of the European Self-medication market in 1991 he had little idea that he had started a continuous market research project that would still be publishing the widely acclaimed industry report OTC Distribution in Europe 25 years later. This strategic analysis covering 20 European markets is a highly regarded source of knowledge for the consumer healthcare industry. OTC Distribution in Europe not only provides one of the largest data bases and statistical analysis of the channels which serve 473 million people living in 20 European countries it follows the unfolding trends influencing industry competitiveness and provides insights into change.
“We published our first edition in 1991 under the title Self-medication in Europe and covered five main markets in depth. The study has grown to cover 20 markets. We changed the title in 2000 to ‘OTC Distribution in Europe’ to better position the report as a continuous study of the strategic issues in a complex and evolving healthcare market. This was especially important given the structural dynamics of distribution channels in the European market and regulatory developments resulting from new EU Single Market programme”, says James Dudley author of OTC Distribution in Europe.
The latest edition is titled ‘OTC Distribution in Europe’ - the 2016 edition – the New Global Agenda’ was published late last month. The new 2016 study explores the distribution channels for consumer healthcare in 20 European States: Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland and the United Kingdom
Picture (1991 Archive) Shows Author - James Dudley with the First Edition of OTC Distribution in Europe in 1991
Information for Editors
Contact James Dudley author of the Report – Informationa@james-dudley.co.uk
Graphs and figures - May be reproduced as long as they are acknowledged
OTC Distribution in Europe – the 2016 edition - the New Global Agenda is a multi-country study that explores and tracks change. It identifies the driving factors coming into play which will influence the distribution channel environment for the consumer healthcare industry now and in the future. It provides knowledge, comprehensive statistics and analysis covering 20 European countries, together with insights into an increasingly complex market sector from a highly respected strategy consultant, James W Dudley.
The report explores the distribution channels for consumer healthcare in : Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland and the United Kingdom
Publication Date December 2015
Mechanics OTC Distribution in Europe – is 20 country consultancy report - with over 590 pages and over 300 graphs, tables & figures. More information and Table of Contents can be found at www.james-dudley.co.uk
Europas längste Lauf OTC Market Report feiert 25. Jahrestag