James Dudley Management Rebrands and Launches New Web site
Healthcare publishing and consulting business James Dudley Management has undergone a major rebranding exercise under the guidance of Bath based design agency Seed Group and today launched a new website integrating both its corporate and book shop sites. The new web site www.jamesdudley.info was developed by Higgs Design Co in Birmingham.
James Dudley Management is a niche publishing and consulting business specializing in Europe’s healthcare industries. The company was founded in 1988 and in 1992 launched a series of specialist industry high value reports for the pharmaceutical industry. James Dudley Management’s major report OTC Distribution in Europe is now in its 20th year.
“The Dudley brand is over 24 years old and is well known in the European consumer healthcare sector. The aim of the rebranding was to bring the James Dudley Management image up-to-date and strengthen its position of specialised expertise in the consumer healthcare sector. We worked with Higgs Design Co to incorporate the brand into the new web site”, Says Stuart Edney Design Director at Seed Group.
Having had operational problems with publishing company’s bookshop medotceurope.com during the first half of 2012 James Dudley Management decided to totally rebuild its corporate site and integrate the bookshop into it.
“The overall aim was to integrate the new Seed Group corporate branding into the web site and to bring the site up to a high standard and make the shopping experience work. The brief was to integrate both the corporate site and its contents with the medotceurope.com bookshop to provide clients with an information resource and present James Dudley Management’s very specialist pharmacy channel studies in the best possible way”, says Andy Higgs of Higgs Design Co.
“It was important to readdress our branding and improve the visitor experience on our web site because we have a lot to communicate to our clients all of whom represent world class healthcare companies. The latest edition of OTC Distribution in Europe – Entering the New Era was published earlier in the year and this reflects challenging issues across 19 countries in a changing economic environment.
In June we published the second edition of our report Mail order and Internet Pharmacy in Europe the 2012 edition - New Emerging Multi-channel Structures. This report explores the evolution of mail order and Internet pharmacies in 17 European States as well drawing on comparisons and case studies from the USA. It is the only current study to address the subject. So there is a lot going on”, says James W Dudley founder of the company.
Press contact James W Dudley ++44(0)1562 747705