Opportunities to grow Non-dispensed Health and Personal Care Sector in Pharmacies - says New Report
A major healthcare market report covering 18 main markets of the European Union plus Norway and Switzerland shows a combined population of 473million buying non-dispensed personal care and non-prescription OTC medicines with a sales value of over $57.4 billion in 2015 from pharmacies.
Across the 20 European countries studied on average 73% of pharmacy turnover is derived from prescription only medicines and other social health services. These are largely funded by statutory healthcare providers. As a consequence such products and services generally price regulated and subject to price and margin controls.
The report OTC Distribution in Europe – the 2016 edition - the New Global Agenda is a major multi-country consultancy study for the Consumer healthcare industry and is published every two years by James Dudley Management.
Across Europe more than a quarter of pharmacy sales stem from non-medicinal lines other than prescription medicines. These include nutritional and baby products, health related and premium personal care items, cosmetics, nursing aids, hygiene products and medical devices. Together these represent 27% of turnover of an average pharmacy in Europe.
While pharmacies compete with supermarkets, specialised outlets, the Internet and other non-pharmacy channels in such categories as cosmetics, nutrition and baby products, those that can add or exploit health related factors can both win share and attract premium prices. It goes without saying that pharmacies are retail outlets from which consumers expect to obtain non-prescription OTC medicines. 85% of the licensed consumer healthcare market in the 20 countries under study is delivered through pharmacies.
Figure 1 shows the relative importance of consumer purchases of personal and non-prescription healthcare in turnover terms in the pharmacy sales mix for each country. The importance of non-dispensed personal and healthcare sector is relatively high for Bulgarian, Polish, Italian, Swiss and Hungarian pharmacies compared to the average as market statistics from the report show.
There are opportunities to expand the personal and healthcare sectors through the retail pharmacy channel in those markets where non-dispensed pharmacy ranges have turnovers below the European average share i.e. Germany, the Netherlands, Slovenia, Finland, Slovakia, United Kingdom, Denmark, and Sweden.
Figure 1. Average % Share of Turnover taken by Consumer Purchases of Consumer Health and Personal Care including OTC Self-medication per Pharmacy (excluding prescription business) Compared by Country - 20 Country European OTC Distribution Study
Möglichkeit, das persönliche Pflegesektor in Apotheken zu wachsen, sagt neuen Bericht
Information for Editors
Contact James Dudley author of the Report – Informationa@james-dudley.co.uk
Graphs and figures - May be reproduced as long as they are acknowledged
OTC Distribution in Europe – the 2016 edition - the New Global Agenda is a long running in-depth multi-country study that explores and tracks change. It identifies the driving factors coming into play which will influence the distribution channel environment for the consumer healthcare industry now and in the future. It provides knowledge, comprehensive statistics and analysis covering 20 European countries, together with insights into an increasingly complex market sector from a highly respected strategy consultant, James W Dudley.
The 2016 edition of OTC Distribution in Europe is the tenth edition of a project which first began 25 years ago.
The report explores the distribution channels for consumer healthcare in : Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Slovak Republic, Slovenia, Spain, Sweden, Switzerland and the United Kingdom
Publication Date December 2015
OTC distribution in Europe - 20 country consultancy report - with over 590 pages and over 300 graphs, tables & figures
More information and Table of Contents can be found at www.james-dudley.co.uk
20 Länderbericht Europäische Studie über Vertriebskanäle für Verbrauchergesundheitsprodukte und OTC-Medikamente zur Selbstmedikation