James Dudley Management

James Dudley Management

The rapid growth of large virtual pharmacy chains or pharmacy symbol groups

While virtual chains have been established in the UK for many years they are a more recent phenomena in other European countries. The largest chain in Europe is the German chain MVDA/Linda with 2,800 members. This group was formed 12 years ago. Among the other largest virtual chains in Germany are Commitment (2,200 members), Meine Apotheke (1,350 members). In the UK the two largest are Numark (1,500 members) and Vantage (1,450 members),

The table below shows the larger voluntary pharmacy groupings in Europe.

Table 1

Emerging Virtual Pharmacy Chains in Europe

Country

Group

Sponsor/owner

Baltic States

Apteek

Phoenix

France

Pharmactive

Alphega

Celesio/OCP

Alliance Unichem

Germany

Commitment

MVDA/Linda & Midas

Meine Apotheke

Vivesco

EMK

Parmapharm

Celesio

Phoenix

Sanacorp

Anzag

Von der Linde

Independent co-operative

Italy

Alphega

SPEM

Alliance Unichem

Phoenix

Netherlands

Extra Apotheek

Kring

OPG

Alliance Unichem

Norway

Selmos Valstine

Phoenix

Switzerland

Winconcept

Galenica

UK

Numark

Vantage

Pharmacy Alliance

Phoenix

Celesio/AAH

Alliance Unichem

Source: OTC Distribution in Europe the 2005 edition – Embracing Change © James Dudley Management Spring 2005

Regulatory changes in Germany, Europe’s largest OTC market, in 2004 are a significant indicator of how the European market is undergoing change to its distribution channel structure. Under partial deregulation measures introduced in January 2004 a pharmacist may own up to 4 pharmacies. Even so, Germany has evolved the largest groupings of independent pharmacies in Europe with over a third of German pharmacies participating in major virtual chains. Many others are members of small to medium sized buying groups.

The table below shows the main groupings of independent pharmacies in Germany.

Table 2

The Principal Virtual Pharmacy Chains (Voluntary Groupings) in Germany 2004

Group

Number of Members

Sponsor Company

Commentary

MVDA/Linda

2,800

Phoenix

+1,000 Linda stores branded as a chain

Commitment

2,200

Gehe (Celesio)

No branding but marketing POS (category management and buying schemes)

Meine Apotheke

1,350

Sanacorp

Chain branding planned

Midas

1,000

Phoenix

No branding

Parmapharm

900

Independent co-operative

Chain branding and logo - "gesund ist bunt"

Vivesco*

650

Anzag

Chain branding planned

EMK

600

Von der Linde

No branding

Sympateam

25

Franchise concept AVIE

Branded as AVIE

* (Alliance UniChem is the largest shareholder with 29.9% stake in Anzag)

Source: OTC Distribution in Europe the 2005 edition – Embracing Change © James Dudley Management Spring 2005

Details

OTC Distribution in Europe – the 2005 Edition – Embracing Change covers 18 European markets – Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Hungary, Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK.

This is the fifth edition of a report that identifies and tracks emerging themes driving change and influencing the shape and structure of Europe’s non-prescription and OTC pharmaceutical products markets.

OTC Distribution in Europe – the 2005 Edition – Embracing Change price ₤1,495

For details call James Dudley Management www.jamesdudley.info email information@james-dudley.co.uk telephone ++44 (0) 1562 747705

For table of contents visit The Bookshop – www.medotceurope.com

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